Email Marketing Benefits

1. Generate Repeat Sales

Getting new customers is hard work – it’s also really expensive.In fact, it can be up to eight to ten times more expensive to acquire a new customer than to sell to an existing one. To acquire new customers, you have to factor in the cost of advertising, educating and selling to them.

Keeping in touch with customers on a regular basis via sending e-mail allows you to generate repeat sales which can be up to four times more profitable than the initial purchase. A good email marketing campaign will increase the frequency of repeat purchases from your existing customers.

2. Up-sell and Cross-sell

When appropriate, online email campaigns provide a great opportunity for you to up-sell and cross-sell your products and services. For e.g. if you run a website that sells tennis gear, someone purchasing a new tennis racket might also be interested in tennis balls and other accessories.

By using our email marketing services, it’s easy to create a series of email messages (called ‘Auto-Responders’) that will automatically follow-up with offers on tennis balls, tennis shoes, tennis clothes and so on. This basic technique by itself can easily add an extra 30% to your average order value and is used by almost all major companies online.

3. Drive Offline Purchases

Surprisingly, email marketing is often a catalyst for web users to go and make a purchase offline. As per a survey, 59% of email users said that they have made a purchase offline after receiving an email promotion. Sometimes a user will find something they want online but they need it straight away and can’t afford to wait for delivery. Other times, the product might need to be demonstrated (like a treadmill) and they want to see, touch and feel the item.

If you run a conventional offline business you can use email marketing to drive foot traffic through your door.

4. Cost-Effective Marketing

Email marketing is a lot cheaper marketing channel as against sending direct mails to clients. This is not to say its free email marketing. But rather, email marketing is cost-effective because of its mass reach through mailing groups, easy and accurate tracking, and chiefly because email improves ROI.